Ultimate Guide with ALL Questions, Answers, and Links to Become Google Analytics Certified in 2 Days

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We have gathered a list of all questions and answers for getting certified in Google Analytics. This might seem like a cheatsheet, and it does, but it will guide you through learning GA really quick.

Make sure you understand, that is why we added links to every question. Also we do recommend studying the material that Google offers for free on the Google Analytics Academy online courses.

Also consider you can access a Google Analytics DEMO ACCOUNT in order to move, click and explore all features to understand what is going on. You don’t need to have a high traffic website to start right now.

Here is the list of all the questions, answers and links to reference so you study deeper:

  1. Which data table display compares report metrics to the website average? 
    1. Pivot
    2. Comparison
    3. Percentage
    4. Performance
  2. Which of these channels is not included in the default Channels report?
    1. Direct
    2. Display
    3. Organic Search
    4. Devise
  3. Once you have deleted a view, you have a limited number of days to restore that view.
    1. TRUE
    2. FALSE
  4. By default, when does an analytics sessions expire?
    1. When a user opens another browser
    2. When a user is inactive on your website for more than 30 minutes
    3. At noon every day
    4. After 30 minutes, regardless of user activity on your website
  5. What is “Bounce Rate” in Google Analytics?
    1. The number of times unique users returned to your website in a given time period
    2. The percentage of sessions in which a user exits from your homepage
    3. The percentage of total site exits
    4. The percentage of visits when a user lands on your website and exits without any interactions
  6. What is a “Metric” in Google Analytics?
    1. The numbers in a data set often paired with dimensions
    2. A dimension that can help you analyze site performance
    3. A segment of data separated in a report for comparison
    4. The dates in your data range
  7. Which of these is not a valid metric-dimension attribution?
    1. Total events / User type
    2. Sessions / Bounce Rate
    3. Sessions / Source
    4. Time on page / Device type
  8. What would you set up to collect how many comments users posted to a webpage on your site?
    1. Custom Metric
    2. Custom Dimension
    3. Calculated Metric
    4. Custom Channel Grouping
  9. Which of these can be imported to define a remarketing segment?
    1. Custom Dimension
    2. Custom Report
    3. Custom Metric
    4. Custom Segment
  10. Which of these represents the hierarchical structure in a Google Analytics account?
    1. Property > Account > View
    2. Account > View > Property
    3. View > Account > Property
    4. Account > Property > View
  11. Which kind of hits does Google Analytics track?
    1. Page-Tracking hit
    2. Event-Tracking hit
    3. Ecommerse-Tracking hit
    4. All the above
  12. How does Google Analytics credit a channel that contributes to a conversion prior to transaction?
    1. Second-to-last click attribution
    2. Assisted Conversion
    3. Last-click attribution
    4. Primary Conversion
  13. Where in the HTML of your website should you place your Analytics tracking code?
    1. Just after the opening <body> tag of your website
    2. Just before the closing </head> tag of your website
    3. Just after the opening <head> tag of your website
    4. Just before the closing </body> tag of your website
  14. Which of these is NOT a benefit of Remarketing in Google Analytics?
    1. Create remarketing lists based on custom segments and targets
    2. Allow customers to reorder an item they have previously purchased
    3. Show customized ads to customers who have previously visited your website
    4. Create remarketing lists without making changes to your existing Analytics snippet
  15. Which type of data does Google Analytics probit your from collecting?
    1. Billing City
    2. Product SKU
    3. Personally Identifiable information
    4. Purchase Amount
  16. Metrics Cannot be paired with dimensions on the same scope
    1. TRUE
    2. FALSE
  17. Once Google Analytics has processed the data it collects, you can still collect any data that was filtered out
    1. TRUE
    2. FALSE
  18. Assigning a value to a Google Analytics goal allows you which of the following?
    1. Track actual revenue from your conversions
    2. Analyze the conversion funnel of your website
    3. Compare goal conversions and measure changes and improvements to your site
    4. Track real-time revenue for your business
  19. Which of these user characteristics cannot be used to create a custom segment?
    1. Users that engage in your social media or email campaigns
    2. Users 25 to 34 years of age who have their browser set to Spanish
    3. Users who have children
    4. Users who viewed a page on your website then watched a video
  20. Which user characteristics may not be used to change keyword bids in Adwords?
    1. Time of day
    2. Location
    3. Device
    4. Ad Preference
  21. Which of these criteria Cannot be used to create a Custom Segment?
    1. Ad type
    2. Dimension
    3. Metrics
    4. Sequences of user actions
  22. Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
    1. Custom search and replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
    2. Custom include filter with field “Campaign Name” and pattern “back to school”
    3. Custom include filter with field “Page Title” and pattern “back to school”
    4. Predefined include filter with “traffit to the hostname” “that are equal to” “back to school”
  23. Custom Dimensions can be used as which of the following
    1. Secondary dimensions in Standard reports
    2. Primary dimensinos in Custom Reports
    3. Secondary dimensions in Custom Reports
    4. All the above
  24. What four types of Goals are available in Google Analytics?
    1. Destination, Event, Duration, Pages/Screens per Sessions
    2. Destination, Event, Pageview, Social
    3. Location, Event, Time, Users per Sessions
    4. Pageview, Event, Transaction, Social
  25. What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
    1. Session
    2. Users
    3. Hit
    4. Product
  26. Which report indicates the pages of your website where users first arrived?
    1. Location Report
    2. Landing Pages Report
    3. All Pages Report
    4. Pages Report
  27. To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
    1. Browser cookies
    2. Data Import
    3. The networking protocol
    4. The measurement protocol
  28. Which of these can join offline business systems data with online data collected by Google Analytics
    1. Goal tracking
    2. Adwords Linking
    3. Date import
    4. User ID
  29. What four parameters can you include with an event hit for reporting?
    1. Category, Action, Label, Unique Events
    2. Event, Category, Action, Label
    3. Category, Action, Label, Total Events
    4. Category, Action, Label, Value
  30. Filters let you include, exclude, or modify the data you collect in a view
    1. TRUE
    2. FALSE


You can watch all the QUESTIONS & ANSWERS in this Google Spreadsheet

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1 comment, 16 shares, -1 points

One Comment

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  1. (NOTE: I CAN’T SHARE THIS ON G+ because of a configuration issue. Please fix that and let me know!)

    This is exciting stuff. There are so many things to learn and do, what do you focus on? I tell people to focus on the things that will 1) and First) make the greatest impact on their performance, and 2) are easy – or relatively – easy to learn.

    I think along with Joel Comm’s book “Ad Sense” about understanding Google Ads (making money but it also applies to learn HOW to use the ads), THIS is a PRACTICAL TOOL TO IMPACT YOUR PERFORMANCE THAT WILL HAVE LASTING IMPACT.

    Oh, and I’m gonna so do it, too! You can always pick up new stuff when you take great refresher courses!