Marketing Certifications That Big Companies Value When Hiring New Marketers

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Many new graduates, junior marketers, and career changers ask mostly about certifications that might help them stand out in a crowd of resumes.

These are the marketing certifications that most big companies value in the hiring process:

  • Google Analytics IQ
    The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment. … You can earn the certification through Academy for Ads, Google’s online training program.

  • Google AdWords
    The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
  • Facebook Blueprint
    Facebook Blueprint
     is a global training and certification program for marketing on Facebook and Instagram. 

  • Infinite Excel Skills

  • Codecademy Make A Website
    Build the Flipboard home page and learn how to add interactivity to your website.

  • Hubspot Inbound
    This certification course consists of lessons that span the four stages of the inbound methodology. From attracting to converting to closing and delighting your customers, this course covers the basics of what inbound is all about. The Inbound Certification features HubSpot executives and leadership teaching you how to run an inbound business, from marketing to sales to services.
  • Canva Design School
    Fast-track your ability to create amazing designs by completing the Design Essentials tutorials course.

  • Startup Institute / General Assembly / other career bootcamps
    Startup Institute offers courses, and programs built to give people the skillsmindset, and network to build careers they love, doing work that matters, with innovative local companies.
  • Google eCommerce Analytics Training
    Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.

  • Google Tag Manager Fundamentals
    Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
  • W3Schools Web Dev Certifications
    The perfect solution for busy professionals who need to balance work, family, and career building. HTML, CSS, Javascript, PHP, JQuery, Bootstrap and more Certificates.

  • HootSuite Social Media Marketing
    By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.



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